What does it cost to acquire a depositor on Meta?

There is no single number. Cost per depositor (CPD) depends on the market, audience, conversion rates and average deposit. Model it as budget divided by depositors, where depositors equal impressions times click-through rate times registration rate times deposit rate. The estimator on our homepage lets you set each input and see CPR and CPD live.

Why can't I just use a published benchmark CPD?

Because the inputs swing widely. iGaming runs in restricted, high-CPM auctions, and CPMs, conversion rates and deposit values differ by market, vertical and creative. A benchmark is a starting assumption, not a forecast. Treat any single CPD figure as illustrative until you model it against your own data.

How big is the market you are competing in?

Large and competitive. Remote casino, betting and bingo gross gambling yield in Great Britain was about £7.8bn in the year to March 2025 (UK Gambling Commission industry statistics, FY April 2024 to March 2025). In a market that size, acquisition efficiency, not budget alone, decides who wins.

Why does CPD break without server-side tracking?

Client-side pixels miss conversions after iOS changes and browser restrictions, so reported depositors undercount and CPD looks wrong. Server-side tracking via Meta's Conversions API, with deduplicated events, restores accurate first-time-deposit attribution and lets you optimise to depositors and payback rather than clicks.

Does SEO still matter if you run paid?

Yes. AI Overviews reduce click-through rate for the top organic result by about 58% when shown (Ahrefs study on AI Overviews and organic CTR, December 2025). Capturing intent and being cited now matters alongside ranking, so durable demand work belongs next to paid media, not instead of it.

How do you model your own CPD?

Start from your real numbers: regional CPM, click-through rate, landing-to-registration and registration-to-deposit rates, and average first deposit. Enter them in the estimator to see CPR, CPD, a funnel and an illustrative payback line. Then request a tailored projection grounded in current campaign data.