Work

What outcomes have we delivered for operators?

Each engagement is structured as situation, action and result. The cases below are illustrative samples and stay badged as such until verified client data replaces them.

Sample / illustrative* Replace with verified client data before launch.

Casino brand · UK

CPD reduced from €X to €Y

over Z months*

Situation: [REPLACE] Operator could not attribute first-time deposits accurately and was optimising to clicks.
What we did: Rebuilt tracking with the Conversions API and restructured prospecting to optimise to depositors.
Result: [REPLACE] Cost per depositor fell from €X to €Y over Z months (sample figures).

Sportsbook · Ireland

FTD volume +N% at flat CPD*

scaling phase

Situation: [REPLACE] Account at risk of suspension and creative fatiguing during a seasonal peak.
What we did: Whitelisted the account, refreshed responsible-gambling-aware creative, and captured seasonal demand.
Result: [REPLACE] First-time-deposit volume up N% while holding cost per depositor flat (sample figures).

Multi-brand · EU

Payback under M months*

blended across markets

Situation: [REPLACE] Budget spread evenly across markets with no view of payback.
What we did: Cohort reporting tied spend to NGR so budget moved to the best-paying audiences.
Result: [REPLACE] Blended payback under M months across markets (sample figures).