Articles
iGaming Meta acquisition: guides and playbooks
Practical, source-backed guidance for licensed operators on cost per depositor, Meta gambling-ad approval, server-side tracking and SEO. New posts are written by our team; some entries below are outlines in progress.
What does it cost to acquire a depositor on Meta?
How to model cost per depositor (CPD) for licensed iGaming Meta campaigns, what drives it, and why server-side tracking is essential.
1 Jun 2026
How to get a Meta gambling-ad account approved
What licensed iGaming operators need for Meta gambling-ad approval and whitelisting, and how to keep the account live.
5 Jun 2026
Server-side tracking for iGaming: the CAPI setup
How to set up Meta's Conversions API for iGaming with deduplicated events and accurate first-time-deposit attribution.
8 Jun 2026
Cost per depositor vs CPA: what to measure
Why licensed iGaming operators should optimise to cost per depositor and payback rather than generic CPA.
11 Jun 2026
Why Meta bans iGaming ad accounts (and recovery)
Common reasons Meta suspends iGaming ad accounts and how licensed operators reduce the risk and recover.
14 Jun 2026
SEO for casino brands when AI Overviews cut clicks
How licensed casino brands keep organic demand as AI Overviews reduce click-through, with answer-engine optimisation.
18 Jun 2026